Current technology and bandwidth availability provide endless opportunities to enhance business practices. E-commerce is the most obvious and well-established example of this, but by no means is it the only example. Many businesses use email newsletters to keep in touch with their customers. Other businesses have found ways to automate back-office processes that used to be tedious and time-intensive. But using IT effectively in business is more than storing data and sending email.
Technology should reduce the number of steps required for a person to use information. Data should be available to those who have a stake in it. Whether that stakeholder is a customer, an employee, or a partner, information should be securely available when that stakeholder needs it. This information should be based on the most current data available. And this information should be accessible from anywhere. This is "IT Integration", and it is already helping many businesses stand out from their competitors.